Resume

Senior Creative, Twitch

DEPT Marketing Creative, Inc | May 2022 - September 2023

  • Managed two fulltime staff including creative review, professional development, coaching, and ensuring responsibilities for their positions are met.

  • Pitched and developed social campaigns in response to client go-to-market briefs.

  • Led concepting, production, and live capture of social content at live events such as TwitchCon San Diego & Amsterdam, The Streamer Awards, Streamer Bowl, and Dream Con.

  • Conceptualized and wrote strategic documents dictating the future policies of Twitch socials such as Community Management strategy, Crisis Planning, and a Live Event Playbook.

  • Collaborated with the Account Management team to secure three additional retainers from the client, driving increased revenue and strengthening client relationships.

Creative, Twitch

DEPT Marketing Creative, Inc | July 2020 - May 2022

  • Pitched and developed social campaigns in response to client go-to-market briefs.

  • Served as the agency's subject matter expert on the Twitch creator community to assist guiding Twitch in their social marketing strategy.

  • Won a silver shorty award for the launch of Twitch’s TikTok account garnering 63MM+ impressions, 60MM+ video views, 364K+ Likes, and 9K+ Comments over the month long campaign.

  • Covered live events through interviewing streamers/talent directly, photography, and overall creative direction of event coverage.

Social Media and Content Manager

eUnited | June 2018 - May 2020

  • Planned and executed organic social campaigns focusing on live events and ecommerce partiers.

  • Grew eUnited's social presence from 42k followers to 104k. (+148%).

  • Supervised social media and writing contractors ensuring the vision and overall brand of the company was consistent and high quality.

  • Maintained social reporting data sheets that influenced marketing decision-making process and identify future avenues of growth potential.

Social Media and Editorial Writer

ESL | July 2016 - June 2018

  • Developed organic social campaigns and provided live social coverage for events.

  • Provided always-on social coverage across a multitude of ESL owned social handles.